CANN
Cannuary Campaign
It’s like dry January... but not. Cann’s Cannuary campaign was all about making little swaps (a glass of wine for weed soda, for example) that feel attainable but still make your life better. I worked as the design lead on this project to conceptualize and execute the creative direction for the 2023 Cannuary campaign. The direction included rich, jewel toned colors, playful and interactive line art, interesting photo shapes and text layering, and a reversed ‘N’ in Cannuary. Cheers!
cannuary banners 
social content
cannuary landing page
bar posters
promo banners for digital marketplaces
social content & emails
5x7 handoutsCann-Do Holiday Campaign
Cann’s 2022 holiday campaign was all about how to thrive—not just survive—the holiday season. As part of the campaign, Cann hosted a premier party and created social content for promotion.
premier invite
menu card for bar
social content for promotion
gift bag insert
premier step & repeatWeb
As the lead designer for digital at Cann I frequently worked on designing landing pages, including the general Cann landing page. I also created landing pages for various campaigns including the holiday campaign, women’s day, and more.
design for Cann landing page
Cann x Otherworlds collab
Women’s Day campaign
More
Additional design work for the Cann core brand and evergreen assets.
design for fridges to be placed in dispensaries
event poster
t shirts for budtenders
emails for nyc launch
general cann poster
email blast for wholesale buyers
cann brand gifs
cd: kara ludman
svp brand: kim anderson
copy: carli schmidt & tyler mead
svp brand: kim anderson
copy: carli schmidt & tyler mead