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Dudley’s Deli

Dudleys Deli is a softserve and deli counter addition to the beloved Dudleys resturant in NYC. The Dudleys team wanted a new brand identity for the deli that felt tied into their current branding but with a fresh and fun twist. I worked as creative director and design lead to craft a new brand identity that kept the spirit of the original Dudleys with a fun and vintage-y feel, including new and brighter colors, a funky rounded typeface, and lots of texture.