creative direction & branding
SWEETERFAT
Branding
A fresh overhaul of the Sweeterfat branding in 2024. The focus was crafting a new brand visual direction and voice that captured the flexibility and playfulness of the brand.
Art Direction
I was the lead art director & producer on two large product shoots for Sweeterfat. The first shoot ‘TEST’ was a static shoot that investigates the relationships between our furnitures, our environments, and ourselves. The second shoot ‘This Compost’ was a video-focused shoot exploring similar themes of plastic, form, and the natural world.
TEST
This Compost
TEST
photographer: noah o’leary
photographer: noah o’leary
This Compost
co-cd: noah o’leary
co-producer: tyler dehaarte
co-cd: noah o’leary
co-producer: tyler dehaarte